marketing: June 2008 Archives

I was interviewed recently by Andrew Warner of Mixergy regarding search engine optimization and some basic internet strategy.  You can stream or download the podcast at Andrew's blog.

Google Sitelinks explained... sort of.  For some searches, Google will display a cluster of internal site links, creating a much more robust, deep-linking #1 listing for whoever is at the top of the search.  Here's an example from one of my sites:



There is nothing specific you can do to guarantee a listing like this, but sticking to good practices for a website in general, including strong navigation, lots of quality content and ongoing incoming link efforts will position you well.  Try checking out articles on Google Sitelinks explained and How to Get Google Sitelinks for some additional info to improve your odds.